An absolute must-see on any student group’s quintessential NYC holiday, this magnificent mega-toy wonderland was originally founded in Baltimore under the name “Toy Bazaar” by German immigrant, Frederick August Otto Schwarz; two more locations soon followed – one in Philadelphia, and one in Boston. In 1870 Schwarz opened a New York City store known as the “Schwarz Toy Bazaar; ” ultimately, through decades and seasons of tremendous growth and change, it became known as the largest toy dealer in the city – “The original Santa Claus Headquarters.” In 2001, the flagship store was redesigned; happy shoppers are treated to a dynamic LED light show and greeted by live “Toy Soldiers” as they pass through the twinkling, Grand Hall-styled entrance into this toy-topia. FAO Schwarz, today, is beyond well-known for its unsurpassed assortment of beloved high-end and limited edition plush animals, unique luxury gift items and ever-expanding universe of toys for all ages; the store includes a concierge and first-class personal shopping service to assist discerning clients with finding those perfect gifts for good little girls and boys, as well as an amazing array of in-store interactive experiences and customizable toy shops! FAO Schweetz, a 6,000-square-foot candy mall offering every sweet treat under the sun also tenders as-you-like orders of its wonderful, whimsical wares; FAO Café serves famished shoppers on toy safari a delightful assortment of sweet and savory delights from popular NYC eateries like Crumbs Bake Shop, Jumbo Bagels, Sigmund Pretzel Shop and Donut Plant. Is there a fifteen hundred dollar ride-on plush lion, jewel-encrusted Etch-a-Sketch or Big Piano Dance Mat on YOUR Christmas list?