We all enjoy getting out to the movies now and again. We scan the marquee, make our decision, enter the lobby, purchase tickets and swing by concessions before making our way to the appropriate entrance and slipping into the cozy refuge of darkness where we locate the perfect seat, nestle in, whisper a bit, glare at noisy patrons directly behind us or *accidentally* kick the seat of the offenders in front, and…wait. The lights dim; your “conventional” theater experience begins. When the feature has ended, you rise before the lights come back up and exit the building before the crush. Quintessential movie house fare and routine, right? Admit it; something is missing…but what? Student groups of big screen buffs on Golden State getaway who’ve never experienced the unbelievable magic of IMAX 3D must plan a visit to the Esquire IMAX 3D Theatre, ideally situated downtown near the Sacramento Convention Center. IMAX is so much more than a “night at the movies;” it’s an entertainment event so real you feel it to your core; so magical it transports you places you’ve never been; so utterly immersive you actually feel you’re part of the action! IMAX is an innovator with patented technology; a Hollywood insider partnered with celebrated moviemakers to enhance their mega-blockbusters and riveting documentaries. It’s a thriving global enterprise; it’s going to the theatre to forget you’re at the movies. There’s only one IMAX, and once you’ve experienced it, there’s absolutely no going back.